The most popular response to ‘When do you need this?’ is ‘Yesterday’.
What your client means is they’d like it quickly, but it’s your job to engage them and work out realistic timelines based on what your team can reasonably deliver without sacrificing the quality of your output.
First you must decide if you’re willing to do it. Carefully consider the effort required, the costs involved – tangible and intangible – and the increased possibility of error.
Next, you must clearly communicate any risks involved with a speedier-than-usual delivery so your client knows what to expect.
Once you’re both good to go, then give it your best. No complaints. No regrets. Although the output is your responsibility, the project is a collaboration. Your client, after all, has clients too – customers, a fan base or a board of directors. You’re both on the line.
In the fast-paced world of communications, crises are prevalent. However, some people believe the best way to get results is to use words like ‘rush’, ‘hurry’ and ‘emergency’. If you have a client that always comes with impossible deadlines, you might want to decide whether it’s worth maintaining that relationship.
If everything is an emergency, is anything an emergency?
Peace and Love.