The trouble with going overseas for graphic design, social media or creative strategy is that you get expertise and creativity, but you don’t get communication that gets your audience. So we see labels with our national flag in the wrong colours and campaigns built around stock photography. They look good, but lack resonance.
This works if you care about putting something out that looks trendy, but don’t care whether you connect with your audience.
The trouble with going local is there’s a glut of talent — refined and unrefined — in a frontier where marketing managers have become de facto art directors and CEOs are dictating creative strategy.
The same expertise we seek overseas to put teams together, guide creative strategy and create emotive engaging communication is right here in Jamaica.
The real trouble starts when instead of looking (and paying) for expertise, we just “get a likkle man to do a ting.”
Peace and love.
