CDB Brand Refresh
Breathing new life into a Corporate ID
DescriptionThe Caribbean Development Bank had a brand guide in need of a fresh perspective. They weren't quite ready for a new brand guide, but thought it might be possible to use the strengths of the existing one as the focus of a new interpretation. We jumped in, audited the existing branding and found a lot to love. Their bold colours, strong lines and focus on nature and positive Caribbean imagery were a strong basis for a re-imagining. We created some new material for them, including books, brochures and annual reports. We also designed a version of the logo for use in cases where the existing badge needed more legibility, from mobile websites to event banners.