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Designing Independence

Defining a New Corporate Position
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Description
[vc_row][vc_column][vc_column_text]Victoria Mutual Group had two objectives in 2015 – to increase awareness of their six businesses and establish themselves as the Home of Financial Independence. They did an above-the-line campaign and Nucleus added digital support with a resource microsite replete with articles, calculators and a spot to host their financial planning tool. We also wrote and designed workbooks for walk-in clients as well as content for the main website, which included banners, and social media posts. An animated video was also created for the resource site.[/vc_column_text][/vc_column][/vc_row]
Clients

Victoria Mutual Group

Tasks

Digital Marketing, Creative Concepts, Creative Direction, Copy Writing, Print Design, Web Design, Social Media Management