Just Check!
Waking up some sleeping cash
Description
[vc_row][vc_column][vc_column_text]VMBS wanted a quick, budget-friendly and fun campaign to remind savers to ‘Just Check!’ on their forgotten dormant accounts to start saving again, as well as to get people more cognizant of bank fees.
We established a hotline number for people to call and check, complete with a conversation guide for the Customer Care Team. We put up a microsite where people could find out more, download documents to restart accounts, join VMBS or express their opinion on bank fees, http://justcheckvmbs.com We also sent out emailers, and printed business card-sized tips to keep the conversation going.[/vc_column_text][/vc_column][/vc_row]Tasks
Creative Concepts
Copy Writing
Creative Direction
Art Direction
Info